You've got the mission.
We've got the message.
Story and strategy for big-hearted brands
Dear Doers, Do-Gooders, and Dreamers,
After more than a decade inside big-name nonprofits and grassroots orgs, I know what it feels like to have a mission that matters—and watch as teams have no time or tools to tell the story the way it deserves.
I've seen it firsthand: the big agency, big-dollar brand guides that landed like a lead balloon; the overworked founders or teams scrambling to push out patchy content; the big creative ideas with five decision-makers and no actual doers.
So I built a company for people like you and me—the doers, the do-gooders, and the dreamers. Now, I and a tiny team of experienced partners help big-hearted brands, campaigns, and nonprofits get seen, supported and sustainable.
We don’t just create the strategy—we implement it with you, so your brand doesn’t sit on a shelf collecting digital dust.
You keep doing the work that matters. We’ll help the world see why it does.
In solidarity,
Bethany
Our Services
We offer three core services to help mission-driven brands grow with clarity and confidence.
1. Find Your Voice
Brand Identity + Buy-In
We'll clarify your mission and unique brand promise, provide optimal messaging using audience insights and competitor analysis, and create a brand identity book that ensures brand consistency across touchpoints and enhances brand awareness.
Includes:
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Detailed brand intake questionnaire
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Final PDF brand strategy roadmap (20+ pages)
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Custom LLM (AI) prompt to assist in the creation of future brand-aligned collateral
2. Tell Your Story
Website + Content Copy
We'll use your brand identity to build strategic copy for websites, blogs, e-newsletters, native ads, grant applications, donor mags, and more.
Includes:
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Messaging check-in and light brand voice tuning
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Wireframe-friendly copy for up to 3 core pages (e.g. Home, About, Services, Contact, FAQ, up to 500 words) OR 2 narrative-driven, interview-based stakeholder impact stories (800-1,200 words)
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Search engine (SEO), UX, and LLM (AI) optimization for site pages
3. Build Your Momentum
Ongoing Content + Strategy
We'll give your brand breathing room with ongoing support across brand, editorial, or campaign needs without hiring a full-time strategist.
Includes:
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Monthly strategy session
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Monthly bank of hours for impact stories, content strategy, conversion-friendly copy, editorial calendar development, editing, etc. (usage tracked and transparent)
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72-hour turnaround for time-sensitive requests (subject to scope and availability)